Target Extends Its Digital Influence With New Chief Marketing And Digital Officer

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Even as an established leader in the digital retail space, Target is looking to extend its industry influence with a new chief marketing and digital officer. Today, the Minneapolis-based company announced Cara Sylvester will step into the role after 14 years with the retail giant. Sylvester—who is also Target’s first female CMO—most recently was the company’s senior vice president of merchandising for home products. She’ll replace Rick Gomez, who will switch to a new role as executive vice president and chief food and beverage officer. Prior to joining Target in 2013, Gomez spent nearly four years at MillerCoors as well as a year at PepsiCo as CMO of Hydration. The changes come as part of a broader shakeup within Target’s executive leadership team.

Along with announcing new roles for Sylvester and Gomez, the company also promoted Christina Hennington to become the company’s first chief growth officer while Jill Sando was promoted to EVP and chief merchandising officer. Meanwhile, Katie Boylan was more...