Why is it hard for non tech startups to get funding?

Why is it hard for non tech startups to get funding?

Back in 2020, we decided as a company that we needed to scale up fast and we needed help of venture capital (VC) funds to do this. So, we approached all the "who's who“ of regional VCs and while they all appreciated our business the ideas, the passion and the achievements and traction we had demonstrated, they were all very honest that they only invested in tech startups.It took many meetings and hundreds of calls to find VCs that were ready to take a chance on us and that were willing to go to their investment committee and fight for us as they believed we truly had what it takes to scale the business and achieve the growth they required. Although, we had a long process to go through, we were ready for the due diligence, had all our documents in place and could quickly send all that was required to go through the required process.While getting funding and support for non-tech ventures is still tough today around the world, it is much easier than in 2008. VCs in the US are recognizing that innovation and scalability are not necessarily linked to technology and as a result, more US VCs