Zain launches child online safety campaign ‘Internet Monsters’

Zain launches child online safety campaign ‘Internet Monsters’

KUWAIT: Zain Group, a leading mobile innovator in seven markets in the Middle East and Africa, announced the launch of its latest social media campaign entitled 'Internet Monsters', which aims to further raise awareness on child safety online, at a time of increased online activity. The online campaign is based on classic fairytales to which modern twists have been added to depict what is occurring in the modern digital world.

Zain engaged the services of an artist to create and depict the telco's take on the classic children's stories of Snow White, Hansel and Gretel, Cinderella, and Little Red Riding Hood, showcasing the villains in each story in a digitized manner, with them emerging from laptop screens, smartphones, tablets and TV screens (gaming). The digitization of the classic stories, reflected against a backdrop of different digital mediums, is meant to help children visualize and relate to the threats faced online, and understand that there are ways to counter them.

Over 30 percent of all internet users are estimated to be children and given the expansion of broadband access, this number is only set to rise over time. The COVID-19 pandemic has also resulted in many more children coming online as physical school