How This Florida Startup Scaled from Garage Project to Hair Tie Dynamo

  • Date: 09-Sep-2021
  • Source: Inc.
  • Sector:Technology
  • Country:Oman
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How This Florida Startup Scaled from Garage Project to Hair Tie Dynamo

When it comes to growing a business, it's the smallest efforts that can make the biggest impact.

That's according to serial entrepreneur Lindsay Muscato, 36, founder of Teleties, which sells durable hair ties that double as stackable bracelets. From a small startup run out of her garage, she grew her brand using social media to eventually sell millions of products to customers nationwide. Most recently, the Maitland, Florida-based company placed at No. 397 on the 2021 Inc. 5000 list of the fastest-growing private companies, with 3-year revenue growth of 1,216 percent.

When she was just 16, Muscato knew that entrepreneurship was her calling. She started her first business, a flip-flop with interchangeable straps called Switchflops, from a design she created in a high school art class. The shoe brand grew to sell in more than 4,000 stores, and her operation landed her the Ernst & Young's Entrepreneur of the Year award in 2010. She later changed the name of the shoe company after herself under her maiden name, Lindsay-Phillips, and sold it in 2013 to Trimfoot Co., which has a portfolio of footwear brands.