Managing customer experiences and engagements in the era of digital globalization

Managing customer experiences and engagements in the era of digital globalization

“Following rapid digital transformation that is sweeping global corporations, the adoption of technology to connect online with customers through chatbots and social media has thrown enough challenges to decision makers,” writes Dr. Tejas B Vyas, Assistant Professor of Oman College of Management and Technology, as he shares his perspective on the need to manage customer experiences.

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