Al Hokair acquires exclusive franchise rights for Public Desire

SourceSaudi Gazette
CountrySaudi Arabia

RIYADH — With today’s fashion aware customers in the Kingdom, Fawaz Al Hokair Company, a leading company in the Saudi retail sector has signed an exclusive master franchise agreement with Public Desire, a global online women’s footwear brand, to open Public Desire stores dedicated fully to the Saudi market. The new agreement sets a new milestone on Al Hokair’s journey of growth & expansion.The new deal is a sign that Al Hokair is moving towards becoming a lifestyle company that integrates offline with online, providing its customers with an omnichannel experience. Marwan Moukarzel, CEO, Al Hokair Company, said: "Public Desire is a global e-commerce player in the field of women’s footwear. We are excited to acquire the exclusive rights for Saudi Arabia & shall roll out physical stores and more...