Al Hokair acquires exclusive franchise rights for Public Desire

Al Hokair acquires exclusive franchise rights for Public Desire

RIYADH “” With today's fashion aware customers in the Kingdom, Fawaz Al Hokair Company, a leading company in the Saudi retail sector has signed an exclusive master franchise agreement with Public Desire, a global online women's footwear brand, to open Public Desire stores dedicated fully to the Saudi market. The new agreement sets a new milestone on Al Hokair's journey of growth & expansion.The new deal is a sign that Al Hokair is moving towards becoming a lifestyle company that integrates offline with online, providing its customers with an omnichannel experience. Marwan Moukarzel, CEO, Al Hokair Company, said: "Public Desire is a global e-commerce player in the field of women's footwear. We are excited to acquire the exclusive rights for Saudi Arabia & shall roll out physical stores and