Digital gifting platform Resal buys loyalty startup

Digital gifting platform Resal buys loyalty startup

Saudi digital gifting company Resal announced that it has acquired Boonus, a local fintech startup specialized in providing digital loyalty and rewards solutions and programs. The move is part of Resal’s plans to expand its services and provide the best solutions and programs for companies and individuals. Hatem Kameli, co-founder and CEO of Resal, said: “The acquisition of Boonus is a strategic step within the plans to enhance our business in the region and develop the technical infrastructure for the digital gifts and rewards sector, as modern loyalty programs are one of the main pillars in this sector. As we are working to complete the end-to-end digital gift cards and rewards solution, I believe Boonus’ acquisition will help us to reach our goals.” Abdul Rahman Jami, co-founder and CEO of Boonus, welcomed the acquisition, saying: “The deal opens wide horizons for Boonus to expand its business in the region based on the expertise of Resal and its customer base that has witnessed record growth numbers in a short period and is spread across more than one country in the region.” Resal was founded as a gifting e-commerce platform by Kameli and Fouad Alfarhan in 2016. The founders raised two rounds