Plant-based snack food startup expands in Saudi Arabia

SourceArab News
CountrySaudi Arabia

Plant-based snack food startup Freakin’ Healthy, which was established in 2018 by Saudi-born Lebanese-Canadian entrepreneur Roy Koyess, plans to quadruple the number of stores it serves in the Kingdom by the end of this year. Koyess came up with the Freakin’ Healthy concept in 2017, and it was launched in Dubai the following year. Containing no wheat, dairy, refined cane sugar, gluten, preservatives, artificial colors, flavoring or soy, the brand has been distributing 10 product lines to around 250 locations in Saudi Arabia, including supermarkets, gyms and cinemas. more...