Carrefour, IBM Team up to Boost Food Traceability with Blockchain

Carrefour, IBM Team up to Boost Food Traceability with Blockchain

The initiative will start with twoCarr initial product categories “” Carrefour's own fresh chicken brand and microgreens harvested from select in-store hydroponic farms “” before expanding into more product lines. Carrefour will become the first retailer in the region to offer new levels of insight and transparency to its customers about the provenance of their food via end-to-end visibility on products throughout its supply chain, promoting increased quality, credibility and safety for its shoppers. The initiative will start with twoCarr initial product categories “” Carrefour's own fresh chicken brand and microgreens harvested from select in-store hydroponic farms “” before expanding into more product lines. All participants in this initiative across the supply chain will benefit from a smarter and more sustainable food ecosystem. The digitization of transactions and data provides a more efficient way of working across the supply chain for growers, processors, shippers, retailers, regulators, and consumers. By simply using their smartphone to scan a QR code on participating products such as Carrefour's fresh chicken, customers will be able to get immediate access to actionable food supply chain data, from farm to store shelf. The history of the product, including production process, halal and hygiene certifications, date of birth,