Focus on customer experience helps Beema Insurance steer above the crowd

SourceThe National

When Pietersz Trevor finally found a motor insurance company with good customer service, it was enough to persuade him to take out a policy.

The company was Beema Insurance, the country’s first pay per kilometre motor insurance provider.

“I have had so many bad experiences with other insurance companies,” said Mr Trevor, who is from Sri Lanka but has lived in the UAE for the past 45 years.

“I happened to talk to one guy [at Beema] who was very helpful and very understanding. He was so nice and he explained everything to me.

“He took his time and did everything he could more...