How Abu Dhabi aims to take slice of Gulf’s booming gaming market

How Abu Dhabi aims to take slice of Gulf’s booming gaming market

Abu Dhabi Gaming (AD Gaming), a new initiative pioneered by twofour54 Abu Dhabi, that aggregates the emirate's drive to build a thriving gaming and esports ecosystem has been launched.

Supported by Unity Technologies, Flash Entertainment, UAE Pro League, Emirates Esports Association and the Media Zone Authority, AD Gaming will provide a comprehensive support system for game developers, players, consumers and businesses in Abu Dhabi.

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The initiative will champion the development of regional talent and bring a calendar of year-round gaming events to Abu Dhabi, a statement said.

As Abu Dhabi's media and entertainment hub, twofour54 (pictured below) will provide space within the free zone for all businesses that make use of the Media Zone Authority's bespoke gaming, esports and virtual reality licences, as well as subsidies for new partner companies.

Flash Entertainment, UAE Pro League and Emirates Esports Association will provide a flexible infrastructure to grow the esports community and will lead to the growth of the esports community and support esports businesses in the region, the statement added.

AD Gaming has also announced that 15 new gaming and esports businesses will be joining Yas Creative Hub when it opens in the