Q1 Shopping Index: Digital Commerce Grew 58 Percent

  • Date: 20-Apr-2021
  • Source: Dubai Chronicle
  • Sector:Technology
  • Country:UAE
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Q1 Shopping Index: Digital Commerce Grew 58 Percent

Rob Garf, from Salesforce says, “Each quarter we take a pulse of retail activity that we are seeing on our platform. We first began tracking the surge in digital brought about by the pandemic with our 2020 Q1 Shopping Index as consumers shifted their shopping online last March and began to prioritize essential goods. With the release of our Q1 2021 Shopping Index, we're seeing how the pandemic has helped usher in a new wave of digital shoppers that are here to stay”.

By The Numbers

Global digital revenue grew by 58% YoY globally in Q1, driven by a combination of overall online traffic growth (27%) and an increase in the amount of money spent by shoppers per site visit (31%)

Product categories with the most growth in Q1 YoY:

Sporting goods (101%)

Home appliances (96%) 

Luxury handbags (95%) 

Product categories with the least growth in Q1 YoY:

Active apparel (42%)

Home, dining, art & decor (40%) 

General handbags & luggage (8%)

Why It Matters

With retailers and consumers moving online in response to the pandemic, Q1 data indicates that the habits formed over the course of the