UAE startup Beanburds uses augmented reality to transform online shopping

  • Date: 14-Sep-2021
  • Source: Gulf Business
  • Sector:Technology
  • Country:UAE
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UAE startup Beanburds uses augmented reality to transform online shopping

Beanburds, a UAE startup, has introduced augmented reality to improve the online purchasing experience for coffee enthusiasts. Beanburds sells speciality coffee beans, coffee makers, equipment, and accessories, as well as anything else required to make the ideal brew at home. With this latest AR innovation on Beanburds.com, customers can view products in real-time, from wherever they are. A complete 3D visualisation enables shoppers to picture how products such as coffee machines might look in their homes before purchase. It takes the guesswork out of online shopping, especially when buying coffee machines and setting up a coffee bar at home. It also enables contactless and safer shopping, as shoppers get to see products close up. Salem Ahmed, founder and CEO of Beanburds, said: “At Beanburds, we always think of how we can deliver exceptional coffee experiences by identifying customer pain points and fixing them with innovative solutions. I believe AR has immense possibilities in the food and beverage industry. We are excited to launch this feature and exceed customer expectations.” Launched in 2020 during the onset of the pandemic to support local coffee roasters, Beanburds provides coffee lovers in the UAE with a one-stop online shopping platform. Beanburds also has an