Abu Dhabi Art director looks to the future with digital fair

  • Date: 17-Nov-2020
  • Source: Arab News
  • Sector:Technology
  • Country:UAE
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Abu Dhabi Art director looks to the future with digital fair

Abu Dhabi Art director looks to the future with digital fair

Abu Dhabi Art director looks to the future with digital fair

Abu Dhabi Art director looks to the future with digital fair

The 12th Abu Dhabi Art event will take place from Nov. 19 to 26 as an interactive virtual art fair. (Supplied)

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Abu Dhabi Art director looks to the future with digital fair

Updated 17 November 2020

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DUBAI: Due to the ongoing COVID-19 pandemic, the 12th Abu Dhabi Art event will take place from Nov. 19 to 26 as an interactive virtual art fair.

For Dyala Nusseibeh, the fair's director since 2016, organizing the high-end event differently this year has been a timely opportunity to improve its online presence.

"It's been exciting. We've thought for a long time about what our website was and how we connect with people virtually,“ she told Arab News.

"Normally, we're so busy with the actual physical event that it kind of takes a backburner and we don't think about it. So, this year we've actually thought: What are we doing online - can we do it better?“

Dyala Nusseibeh is the fair's director since 2016. (Supplied)

Although collectors traditionally view and purchase art in person, Nusseibeh noted that the number of