Changing user behaviour to keep start-ups adapting

Changing user behaviour to keep start-ups adapting

The global coronavirus pandemic has indeed forced companies, large and small, to rethink their strategies, with those who have adapted well enjoying minimal impacts to their business.That also doesn't mean they have to be content with what they have; keeping up in the game will be important, especially given the unpredictable nature of the times and unknown challenges that lie ahead."Technology will also play a great role in bridging the gaps in the market and it will also play a huge part in helping businesses understand the needs of their customers more. Hence, the changing business landscape will be a challenge for the most part."Loyica - a company that helps businesses integrate digital transformation into their ecosystems - was soft-launched last year. Homadi says progress has been "great" and they