Checkout.com report: MENA’s digital economy is evolving faster than ever

  • Date: 24-Nov-2022
  • Source: Zawya
  • Sector:Technology
  • Country:UAE
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Checkout.com report: MENA’s digital economy is evolving faster than ever

- More than half of MENA consumers purchased food online in the past year

- 82% of consumers in MENA report using some form of fintech app in 2022

- Second instalment of the Digital Transformation in MENA 2022 report features insights from Azadea, Lals Group, Al-Futtaim, The Chefz, Qlub, Wego, Tamara, Qlub, baraka, Visa and BitOasis

DUBAI, UAE — Checkout.com releases the second phase of its Digital Transformation in MENA 2022 report. Following the launch of part one last month – which included insights from 15,000 consumers in the region – the next chapter interviews businesses and their leaders at the forefront of the rapidly growing digital economy.

Remo Giovanni Abbondandolo, VP of Commercial, MENA at Checkout.com said, “If our nearly ten years in the region have taught us one thing, it is that it’s impossible to underestimate the potential, drive and dynamism which exists in this diverse and rapidly changing region. It will be increasingly important on the global stage.”

Retail sector rides the digital wave

Data from the report shows that 91% of consumers across MENA bought products online in the past year, with fashion and clothing making up 46% of all online purchases in the region. 1 in 5 consumers across MENA