Gitex 2020: Avaya highlights ‘work-from-anywhere’ technologies

Gitex 2020: Avaya highlights ‘work-from-anywhere’ technologies

You are taking part in Gitex this year amid great global challenges. What is the purpose of your participation and how do you evaluate the decision to hold this event? And what is its impact on your business relationships?

Abou-Ltaif: It goes without saying that difficulties may sometimes impose new patterns and models of business and marketing on companies. And that includes the way we as an industry participate in exhibitions, conferences and other events. But the important thing is that, just as our partners and customers are always present, we will also be there to provide support and achieve success. We have full confidence in the decision of the Dubai World Trade Centre to organise Gitex this year through a set of policies that allows social distancing while still enabling the success of the event. We have complete faith that the public safety policies being undertaken by the exhibition management this year allow for the safe participation of our employees, partners, customers and visitors.

Gitex for Avaya is a strategic platform for kick starting its strategy and, therefore, its go-to-market for the year. What are you doing to overcome the travel restrictions that, otherwise, would have seen hundreds of your