Having Launched In Dubai, Digital Services Provider Mondia Group Is Now Setting Its Sights On The World – Entrepreneur

Having Launched In Dubai, Digital Services Provider Mondia Group Is Now Setting Its Sights On The World – Entrepreneur

September

29, 2020



6 min read











Opinions expressed by Entrepreneur contributors are their own.





You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.









The COVID-19 crisis has caused a sharp increase in the consumption of digital content and urged businesses to rethink their strategies for engaging with customers digitally. When it comes to the usual customer acquisition-customer retention formula, the latter seems to have gained more importance in the recent months. “With new revenue streams hard to come by, companies are focusing on customer retention, as it costs five times less to retain existing customers than acquiring new ones,” says Dr. Amadeo Rahmann, CEO of Mondia Group, a technology company that specializes in the marketing and distribution of digital content. “They are realizing that if they increase customer retention by 5%, it