Hit Emirati TV series Freej to be developed into electronic game

Hit Emirati TV series Freej to be developed into electronic game

A partnership between UAE and Saudi-based companies will develop and publish electronic games inspired by the works of Lammtara, the studio behind hit TV series Freej.

In a move to stimulate further investments in the growing games industry, Saudi venture BossBunny Games has signed an agreement with UAE-based Lammtara.

The announcement was made in the presence of Noura bint Mohammed Al Kaabi, the UAE's Minister of Culture and Youth, and Sheikh Shakhbout bin Nahyan, the UAE Ambassador to Saudi Arabia, state news agency WAM reported on Monday.

The Middle East boasts the world's fastest growing gaming market, with a whopping 25 percent annual revenue growth. But ahead of the Digital Games Conference (DGC) in Dubai, insiders tell Arabian Business the region underinvests in its gamers

It said the partnership will strengthen the Saudi-UAE economic cooperation and help acquire a share of the Gulf region in digital technologies, especially in gaming.

Al Kaabi said: "Electronic games have become one of the most rapidly emerging creative industries and contribute to massive investments which lead to great economic development for countries. These are sustainable sectors with continued growth potential at an accelerated pace year-after-year. Both the UAE and Saudi Arabia possess young creative talents and great capabilities in