How best to counter an overwhelming email culture to spur productivity

SourceGulf Business

A common problem that plagues professionals these days is an overflowing inbox with emails. And so it was with two dear friends my wife and I were having dinner with recently. They spoke about how the culture of their firm necessitates that it conducts its business over email. They’re inundated with email messages with long threads, in which everyone seems to copy everyone else, while adding very little substance to the discourse. Sound familiar? Over the years there have been numerous publications on the hidden cost to an organisation due to an overzealous email culture. One such study was reported in Harvard Business Review by Tom Cochran, then CTO of Atlantic Media. He measured that in a single week, he received 511 email messages and sent 284. This averaged to around 160 emails more...