How can marketing become outcome-driven? Vibe Martech Fest 2024 explores

How can marketing become outcome-driven? Vibe Martech Fest 2024 explores

The Middle East’s largest marketing technology summit – Vibe Martech Fest – announced that it will take place on June 5 and 6, 2024, in Dubai, UAE. This year, the focus is on delivering impact in a VUCA world.

The marketing community finds itself at a crucial juncture, influenced by emerging technologies that are reshaping the way enterprises conduct business, customers make purchases, and marketing teams function.

Vibe Martech Fest, the Middle East’s largest and impactful marketing technology summit, is in its 14th global edition. This year, the agenda shifts towards an outcome-based marketing approach to help marketers tackle real-world challenges through strategies backed by real results.

The theme – Now Decides Next – reflects the uncertain times and the skills business leaders need to develop to tackle these curve balls. Discussions will move beyond information to actionable strategies driven by tangible results that impact marketing KPIs and contribute to business goals.

The programme prioritises the modern customer. How they crave experiences, products and services that seamlessly fit into their lifestyle, and brands that genuinely care about the same things they do. While this poses a challenge for marketers, it also presents an opportunity for innovation.

Inside the intelligent enterprise, while marketing spends is under