India’s clinical beauty platform makeO acquires UAE-based Smileneo

India’s clinical beauty platform makeO acquires UAE-based Smileneo

India’s leading clinical beauty platform, makeO has acquired MENA-based healthtech company, Smileneo, which will see the combined entity become the largest clinical beauty technology platform across the markets, with the scale to match consumers’ demand.

The deal is a significant milestone for the MENA and India entrepreneurship ecosystems since it is one of the first-ever acquisitions of a GCC venture capital-backed startup by an Indian company. Additionally, the acquisition is one of the first examples of closer startup ecosystem cooperation between the MENA and India catalyzed by the UAE-India Comprehensive Economic Partnership Agreement signed in February 2022.

Founded by Dr. Jonathan Doerr, Smileneo and its orthodontic partners offer safe and effective doctor-prescribed and monitored clear aligners to straighten teeth for beautiful smiles. Launched in 2020, Smileneo has served thousands of patients through a network of more than 30 licensed partner orthodontists in the United Arab Emirates, Saudi Arabia, Bahrain and Qatar. Smileneo’s adherence with health authorities in the region made it the first and only licensed regional teledentistry platform for direct-to-consumer teeth straightening in the MENA.

Dr. Jonathan Doerr

CEO & Founder

Smileneo “We are very excited to work together with makeO and for this opportunity as both companies share the vision of building a