MENA’s digital economy is evolving faster than ever: Report

MENA’s digital economy is evolving faster than ever: Report

Data shows that 91 percent of consumers across MENA bought products online in the past year, with fashion and clothing making up 46 percent of all online purchases in the region. One in five consumers across MENA purchase retail products online more frequently than last year, with 33 percent shopping more frequently for fashion and clothing online.

The above figures are part of the second phase of its Digital Transformation in MENA 2022 report by Checkout.com released recently. Following the launch of part one last month – which included insights from 15,000 consumers in the region – the current report interviews businesses and their leaders at the forefront of the rapidly growing digital economy.

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Checkout.com is a global payments solution provider that helps businesses and their communities thrive in the digital economy.

Remo Giovanni Abbondandolo, VP of Commercial, MENA at Checkout.com said, “If our nearly 10 years in the region have taught us one thing, it is that it’s impossible to underestimate the potential, drive and dynamism which exists in this diverse and rapidly changing region. It will be increasingly important on the global stage.”

Retail sector rides the digital wave

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