Merkle MENA appoints Sameer Poonja as first Head of Experience and Platforms

Merkle MENA appoints Sameer Poonja as first Head of Experience and Platforms

Dubai, UAE - Merkle, dentsu’s leading technology-enabled customer experience management company, has today announced the key appointment of Sameer Poonja to the newly created Head of Experience and Platforms role.

In his new position, Sameer will lead the Experience Platform capability for Merkle, with a focus on helping clients create omni-channel content-driven experiences. His responsibilities include delivering high quality, integrated experiences and championing the principles of headless content and digital asset management to deliver customised experiences. Sameer will lead the delivery of these outcomes by connecting the dots across Merkle’s pillars of analytics, data, CX, UX creative and performance marketing.

Poonja is an experience pioneer, with several career highlights including launching Emirates Airlines' first consumer-facing application, building Canada's first wireless machine with Coca-Cola, and spearheading the launch of Canada's first cloud-based hotel management system. His entrepreneurial spirit also led him to co-found Spades, a contactless web-based dine-in solution, in response to the growing demand for frictionless payment experiences.

Commenting on his appointment, Sameer remarked, "I am thrilled to join Merkle MENA and embark on this exciting journey of shaping transformative digital experiences. By focusing on the 'why' I believe we can redefine the boundaries of what’s possible in the region’s digital landscape.

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