Merkle MENA appoints Sameer Poonja as Head of Experience and Platforms

Merkle MENA appoints Sameer Poonja as Head of Experience and Platforms

Merkle, dentsu’s technology-enabled customer experience management company, has appointed  Sameer Poonja as Head of Experience and Platforms. 

In his new position, Poonja will lead the experience platform capability for Merkle, with a focus on helping clients create omnichannel content-driven experiences.

His responsibilities include delivering high-quality, integrated experiences and championing the principles of headless content and digital asset management to deliver customised experiences.

He will lead the delivery of these outcomes by connecting the dots across Merkle’s pillars of analytics, data, CX, UX creative, and performance marketing.

Poonja’s career highlights include launching Emirates Airlines’ first consumer-facing application, building Canada’s first wireless machine with Coca-Cola, and spearheading the launch of Canada’s first cloud-based hotel management system.

His entrepreneurial spirit also led him to co-found Spades, a contactless web-based dine-in solution, in response to the growing demand for frictionless payment experiences.

Sameer said: “I am thrilled to join Merkle MENA and embark on this exciting journey of shaping transformative digital experiences. By focusing on the ‘why’ I believe we can redefine the boundaries of what’s possible in the region’s digital landscape. 

“Merkle holds a distinctive position in the market, offering our clients a comprehensive blend of strategic insights, creative ingenuity, design and technical proficiency, and effective commercial