New innovation hub co-created by Dana Global and Agadir Horticultural Complex

New innovation hub co-created by Dana Global and Agadir Horticultural Complex

Agadir, Morocco - DANA Global (‘DANA’), the Abu Dhabi-based desert tech venture builder and investment platform, announces its partnership with Agadir Horticultural Complex (‘CHA’) to jointly establish an innovation hub for resilient and eco-efficient agriculture in the Agadir region.

The new project’s official opening and partnership signing ceremony in Agadir, Morocco was attended by over 700 participants. Prominent attendees included Morocco’s Minister of Agriculture, Mohamed Sadiki, Piet Adema, Dutch Minister of Agriculture, and Dr Farid Lekjaa, Director of the Agadir Horticultural Complex. DANA was accompanied by a delegation of investors, academics, consultants, and startup founders from the UAE and Israel.

The Agadir region forms the heart of Morocco’s agricultural industry and provides 9% of national GDP while processing 90% of the country’s fresh produce market - and is perfectly suited to scale up DANA’s solutions. The region is also crucial to the government of Morocco’s ‘Génération Green’ strategy to increase the country’s food output.

Shirley Shahar, Co-Founder of DANA Global, commented: “Our partnership with the Agadir Horticultural Centre aims to bring a new innovation hub and centre of excellence to Morocco, and is a huge step for DANA. Two years ago, we decided to establish our base in Abu Dhabi - which has