Nissan of Arabian Automobiles: transforming customer experience through innovation

  • Date: 23-Jan-2023
  • Source: Zawya
  • Sector:Technology
  • Country:UAE
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Nissan of Arabian Automobiles: transforming customer experience through innovation

- Enhancement of web services has resulted in digital sales leads doubling in 2022

Dubai – Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah and the Northern Emirates, is using cutting-edge digital technologies to improve services, increase levels of customer interaction, and alter the customer journey for car owners.

To ensure exceptional customer service and happiness, Arabian Automobiles employed digital best practices to measure customer satisfaction across a variety of touchpoints. The company issued a survey that addressed the overall purchase or service journeys, the handover experience, the quality and efficiency of the service, and the transparency of information.

Arabian Automobiles continuously innovates based on customer feedback. One such innovation is [email protected], which lets customers shop, configure and compare their desired Nissan model against the full lineup and find out more about available offers, prices, financing, leasing and warranty options. It also grants them more flexibility in selecting the right maintenance service packages that best suit their needs.

Nissan Service, which was introduced earlier this year and adds an innovative integrated aftersales customer experience across online and offline channels, is intended to enhance the customer journey. With convenient digitalized options for customers, such

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