Putting communities first in a new decade of innovation

  • Date: 06-Aug-2020
  • Source: Wamda
  • Sector:Technology
  • Country:UAE
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Putting communities first in a new decade of innovation

By Rashid Al Ghurair, founder and CEO of UAE-based CAFU, a fuel on demand service

Entering this new decade just several months ago, little did we know that our lives would have dramatically changed to the extent that it has, impacting the way that we live, work and socialise due to the consequences of a rapidly spreading Covid-19 coronavirus.

Businesses, which have been gravely impacted, have had to take difficult decisions in how they operate as they come to terms with the changing environment rooted in uncertainty.

However, in such times of uncertainty and adversity, we have the choice to pause, reflect, and to really listen to the needs of our customers. To see what we as businesses can do to deliver more value, rather than simply an improved product or service.

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