SAP Launches SAP Customer Data Platform to Enable Enterprises to Meet the Customer in the Moment

SAP Launches SAP Customer Data Platform to Enable Enterprises to Meet the Customer in the Moment

SAP Launches SAP Customer Data Platform to Enable Enterprises to Meet the Customer in the Moment

SAP SE (NYSE: SAP) announced the global launch of SAP Customer Data Platform, a next-generation customer data platform (CDP) that aims to allow organizations to redefine the customer experience across every engagement, from commerce and marketing to sales and service. The announcement was made at SAP Customer Experience LIVE, held online October 14–15.

As customer experience becomes an increasingly important differentiator of brands around the globe, many are turning to CDPs to help power unique, personalized experiences for a variety of marketing uses. But too often, this narrow marketing focus has impeded the true potential of an effective CDP.

SAP Customer Data Platform is planned to go beyond marketing by adding rich context to commerce, sales and