Short-form videos will drive agencies to tailor their strategies

  • Date: 08-Feb-2024
  • Source: Campaign Middle East
  • Sector:Technology
  • Country:UAE
  • Who else needs to know?

Short-form videos will drive agencies to tailor their strategies

The ongoing shift toward digital agencies has been a gradual evolution, but the forthcoming year is poised to be the epicentre of transformative change. 

2024 promises to be a pivotal moment where the impact of this shift becomes unmistakably clear. As we stand on the start of this transformative year, the unfolding trends in digital agencies captivate our anticipation for an interesting and impactful journey ahead.

In the dynamic landscape of digital and social marketing, the year 2024 brings a lot of predictions and shifts that promise to reshape the future of agencies.

With a surge in social media users and an accompanying increase in marketing spend, the positive outlook for social media marketing is undeniable.

This essay focuses on key trends and transformations I see happenings across 2024:

Social media usage dominance: Statistics indicate a noteworthy increase in social media users and marketing spend. 107 per cent of the United Arab Emirates’ total internet user base used at least one social media platform, and more than 79 per cent of the Saudi population uses at least one social platform, the attention is shifting fast and brands are dedicating a bigger pie of their spend on organic and paid social content.

AI Revolution in marketing: