Why UAE estate agents and developers need to bridge the technology gap

Why UAE estate agents and developers need to bridge the technology gap

When we look at how technology has advanced in real estate, in many instances, we are still asking the same questions and facing the same issues that existed a decade ago.. The intriguing thing is that virtual tours are nothing new and have been available to the real estate industry for more than 15 years.. Even some of the largest property developers and estate agents in the world have not fully adopted 360-degree virtual tour or video technology.. Real estate companies that possess virtual imagery, 360-degree virtual tours, virtual reality, and immersive project apps, for example, have reported overwhelming customer interest during the Covid-19 lockdown, as buyers were attracted to them by the fact that they could still engage, albeit in a non-conventional form.. The fact alone warrants the statement that Dubai developers and estate agents should be adopting a higher level of virtual technology to showcase their properties and projects more effectively.. The more a company embraces technology, the greater the competitive advantage they will have, and competitive advantage will be a critical element for survival in the 'new normal' real estate landscape..