Bahrain: New Tourism Campaign Launched by BTEA

Bahrain: New Tourism Campaign Launched by BTEA

The Bahrain Tourism and Exhibitions Authority has announced the launch of a new tourist campaign.

The new campaign, Ihnee Fee Al Bahrain # Ø¥Ù‡Ù†ÙŠ_في_البحرين, or Here in Bahrain, will coincide with #WEWILLMEET campaign, which was recently launched. The new campaign comprises three different stages over the year. The first, "Inspiration“ is linked to digital followers through interactive announcements and live sessions. The second is "Encouragement“ which will focus on promoting existing activities, while the third "Transformation“, will embrace direct live interaction with visitors, once events are resumed.

The Ihnee Fee Al Bahrain # Ø¥Ù‡Ù†ÙŠ_في_البحرين  campaign will be a part of the second campaign, "Encouragement“, which is inspired from the song, "Ya Marhab Fddkum“ (or you are welcome) by the Bahraini well known singer, Ahmed Al-Jumairy. The song was written by late Shaikh Isa bin Rashid Al-Khalifa on the occasion of the 1986 Gulf Football Tournament. The campaign will be launched on the Bahrain Tourism & Exhibitions Authority (BTEA) social media account while a set of artworks inspired from the song will be produced with the aim of promoting tourism in Bahrain.

The reason for selecting the song as a basis for the campaign is attributed to the song's lyrics, which express longing for Bahrain and the beautiful description of the country's hospitable features and people.

This initiative is