CAIRO - 11 January 2021:Dr. Khaled El Enany, Minister of Tourism and Antiquities, held a joint meeting, with members of the Committees of Promotion, Foreign Exhibitions, and Internal Events. The meeting discussed promoting domestic and international tourism especially with the launch of the "Enjoy Winter in Egypt” Initiative to stimulate domestic tourism, and Arab tourism. This coincides with contracting a specialized international agency to put a media strategy to promote and revitalize Egyptian tourism in preparation for launching an international promotional campaign, for the next tourism season. Dr. Khaled El Enany began the meeting by emphasizing the role of the two committees in promoting Egyptian tourism internally and externally. He stressed on the importance concentrating efforts in to contribute to highlighting Egypt’s unique touristic and archaeological potential. During the meeting, many related topics were discussed, including developing the website of the Egyptian Tourism Promotion Board and making it more enticing to surfers. This encourages tourists to visit Egypt and enjoy its various destinations. The promotional campaign of the "Enjoy Winter in Egypt" initiative on social media was reviewed. This is the campaign launched by the ministry with the Ministry of Civil ...read more...