Graubunden woos GCC families with wellness holidays

Graubunden woos GCC families with wellness holidays

In addition, there is a wide range of hotels and serviced apartments, Michelin starred restaurants and immersive cultural experiences, making it the perfect destination for GCC families this summer.

“After the restrictions brought on by the pandemic, visitors from the GCC are returning in large numbers once again and we are anticipating a significant increase in demand this summer,” said Head of Business Development at Visit Graubunden, Tamara Loeffel.

“Graubunden is famed for some of the very best health and wellbeing experiences anywhere in the world and what’s more, Graubunden is also very familiar with Arabic culture - many of its 170 restaurants offer halal menu options and most hotels also have Arabic speaking staff,” added Loeffel.

The largest source markets from the GCC, are the UAE and Saudi Arabia, each accounting for a 35% share, Kuwait and Qatar contribute approximately 12% each, with visitors from Bahrain and Oman, making up the remaining 6%.

According to the latest figures released by Switzerland Tourism, UAE residents staying overnight in Switzerland have already surpassed pre-pandemic levels. Comparing figures between July to December 2021 with the same period in 2019, the number of bed-nights recorded, increased 20.8% from 188,384 to 227,482.

The number of UAE arrivals also grew