Seera CTO documents how tourism leader has ‘reinvented travel’

Seera CTO documents how tourism leader has ‘reinvented travel’

CNME Editor Mark Forker secured an exclusive interview with Abdulrahman Mutrib, CTO, Seera, to find out how the leading travel and tourism company adapted its business model to deal with the challenges presented by the COVID-19 crisis - and how technology is empowering them to make better decisions.

COVID-19 pandemic impacted every global industry, however, it's fair to say that the travel and hospitality sector was one of the worst affected. What strategy did Seera undertake as part of their efforts to combat the unprecedented challenges they faced and maintain their overall business operations?

In the early stages of the pandemic, our main focus was geared towards supporting customers in their travel arrangements and changes thereof, for our flagship consumer travel brand Almosafer, that meant consolidating our omni-channel efforts to provide travel advisory, and seamless cancellations, amendments and refunds for our customers.

The second phase was driven by our efforts in terms of preparation for what we anticipate to be the new normal. Re-evaluating our roadmaps and seizing the 'downtime' as an opportunity for the intensive development of products and services that will be