Tourism for a brighter future a major focus on the Global Stage at ATM 2021

Tourism for a brighter future a major focus on the Global Stage at ATM 2021

The 28th edition of Arabian Travel Market (ATM), the region’s largest travel and tourism showcase, returned to Dubai in-person this morning to shine the spotlight on Tourism For a Brighter Future during the opening session at ATM’s Global Stage. 

With 2021 ushering in a new dawn for travel and tourism, leading industry figureheads from around the world kicked off the discussion on the ATM Global Stage as they explored factors delivering the sector’s fast-paced recovery. Vaccinations, market segmentation and innovations in tech, travel corridors, marketing and product diversification were all highlighted as drivers for significant recovery by 2023.

Addressing the audience this morning, His Excellency Helal Saeed Al Marri, Director General, Dubai Department of Tourism and Commerce Marketing (DTCM), said: “To see true recovery in travel and tourism, countries need to accept that COVID-19 exists and that we need to learn to live the new COVID-19 normal.