Tourism Malaysia returns to woo the middle eastern market at ATM 2022

Tourism Malaysia returns to woo the middle eastern market at ATM 2022

Malaysia reopened its borders to international tourists on 1st April 2022. Commenting, Dato’ Sri Nancy said, “It was indeed a significant milestone for our tourism industry as we welcome more international visitors, first time and returning visitors alike, to further boost our economy. Now that our borders are fully open again, we are confident that we will witness a strong rebound in tourism numbers, to bolster the recovery of our economy. We estimate two million international tourist arrivals this year generating more than RM8.6 billion (AED7.5 billion) in tourism receipts.”

Pre-pandemic, in 2019, Malaysia received 397,726 tourists from MENA region. Saudi Arabia was Malaysia’s top market, accounting for 121,444 tourists, more than 30% of arrivals, from the West Asia and North African regions, an 8.2% increase over the previous year.

The Malaysian delegation is comprised of hotels and resorts, travel agents, tourism product owners, and representatives from state tourism boards. During the four-day event, they will be presenting their respective tourism products and services that cater specifically for the Middle Eastern market.

The mission aims to enhance the commitment to establishing good tourism cooperation, engaging in future collaborations, and cooperation with the travel & tourism industry in the region. “We will continue to