NEW ALMOSAFER SURVEY SHOWS CONTINUED STRONG DEMAND FOR DOMESTIC TOURISM AND GROWING ANTICIPATION TOWARDS INTERNATIONAL TRAVEL AMONGST SAUDI NATIONALS

  • Date: 10-Mar-2021
  • Source: Eye of Riyadh
  • Sector:Tourism
  • Country:Saudi Arabia
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NEW ALMOSAFER SURVEY SHOWS CONTINUED STRONG DEMAND FOR DOMESTIC TOURISM AND GROWING ANTICIPATION TOWARDS INTERNATIONAL TRAVEL AMONGST SAUDI NATIONALS

Almosafer, the Kingdom's leading omni-channel travel brand, has revealed the findings of its second extensive travel sentiment survey which examined Saudi nationals' travel behavior one year into the pandemic. The study shows that 65% of Saudi respondents have travelled domestically over the past year and 80% are planning to do so in 2021, 11% of which will do so exclusively, an insight that further solidifies Almosafer's ongoing efforts to grow and diversify its domestic product offering in line with the Kingdoms' wider agenda to enhance the tourism sector's contribution to the national economy. Domestic tourism in KSA has shown remarkable growth during 2020, and Almosafer, as a continuous contributor to the tourism economy, has invested into the development of a diverse range of local destinations that Saudis can discover in their home country, with a focus on cultural and adventure experiences. The growing appeal of the country to its residents is evident as the survey shows that respondents are planning to further travel for leisure within their home country this year, even when borders reopen. Respondents' most popular domestic destinations were Jeddah and Riyadh, followed by Makkah, Al Khobar and Taif. Fahad Alobailan, VP of Retail at Almosafer, said: "This survey provides