Report outlines immediate steps for the global travel and tourism industry to adapt, recover and remain ahead of Covid-19

Report outlines immediate steps for the global travel and tourism industry to adapt, recover and remain ahead of Covid-19

Riyadh “” The impact of COVID-19 has been far and wide, and one industry, in particular, has been hit the hardest. A new report released today by Boston Consulting Group (BCG) in collaboration with Google, titled "Actions for Destination Marketers to Navigate in a COVID-19 World“ assessed the effects of the pandemic on the global travel and tourism business and its impact on Destination Marketing Organizations (DMOs).The report highlights that the global travel and tourism business has recorded sustained and successful growth over the past 20 years, with a Compound Annual Growth Rate (CAGR) of 5 percent, amounting to $4.7 trillion in 2019. With the effects of COVID-19, a decline in international and commercial passengers around the globe could lead to a loss of up to 58% of jobs (190