Saudi Crown Prince Launches ‘The Journey Through Time’ Masterplan for AlUla

Saudi Crown Prince Launches ‘The Journey Through Time’ Masterplan for AlUla

Saudi Crown Prince Mohammed bin Salman, Chairman of the Royal Commission for AlUla, launched on Wednesday a visionary masterplan that sets to responsibly and sustainably develop the core historical area of AlUla, a unique cultural landscape located in northwestern Arabia.

"The Journey Through Time“ represents a key milestone in the transformation of AlUla into a global destination for heritage, culture and nature, and contributes to the advancement of Saudi Arabia's Vision 2030.

Under the leadership of the Crown Prince and the guidance of Prince Badr, the Saudi Minister of Culture, and the Governor of the Royal Commission for AlUla (RCU), the plan will be implemented in three phases until 2035, with the first phase set to be completed by 2023.

The masterplan represents the first phase of a wider development strategy for AlUla, which is being overseen by the RCU. Upon completion in 2035, the Commission aims to create 38,000 new jobs amid a population grown to 130,000, with AlUla contributing SAR 120 billion to the Kingdom's GDP.

The masterplan draws on the deep-rooted essence of what AlUla already is - an oasis of unique culture, heritage, nature, and community - promoting the inclusion of the local community in AlUla's development process to inform