Saudi tourism in the global limelight at Berlin conference

Saudi tourism in the global limelight at Berlin conference

RIYADH: The Saudi Tourism Authority has completed a successful three days at ITB Berlin, the world’s largest trade fair for the industry.

Ahmed Al-Khateeb, Saudi minister of tourism and chairman of the authority’s board of directors, opened the Saudi pavilion at the fair, which received a number of presidents, ministers, leaders, and other key officials.

Al-Khateeb also met officials of major commercial bodies such as TUI Group and FTI Consulting, in addition to leaders of the UN World Tourism Organization and the World Travel and Tourism Council.

Saudi Arabia signed international strategic agreements with prominent brands, such as Expedia, FTI, DER Touristik, Hotel Beds, and Lufthansa City Center. (SPA)

The Saudi pavilion grabbed the limelight with the largest space in the forum, and its interactive content.

The Kingdom signed international strategic agreements with bodies including the UNWTO, Expedia Group, FTI Consulting, DER Touristik, Hotelbeds, and Lufthansa City Center.

Fahd Hamidaddin, CEO and STA board member, said: “Saudi tourism achieved remarkable successes through the Berlin fair, which strengthened the Kingdom’s position on the global tourism map, and opened horizons of cooperation to enable partners from inside and outside the Kingdom.”

Saudi Arabia signed international strategic agreements with prominent brands, such as Expedia, FTI, DER Touristik,