Saudi tourism’s journey into the future

Saudi tourism’s journey into the future

The Saudi tourism sector is considered to be a pillar of the Vision 2030 transformation plan, and the value it adds to the country's economy has been the subject of previous columns.Recently I received an invitation to attend a hybrid summit on the future of tourism which I found highly useful.The summit was organized by the Ministry of Tourism together with the G20 Saudi Secretariat as part of the International Conferences Program honoring the G20 Saudi presidency year in 2020.It focused on the post-pandemic world, including investment ideas in the tourism industry, and the challenges facing the Kingdom and the world. Speakers from over 100 countries included senior government officials, CEOs of leading hotels, CEOs of Saudi-based giga-projects, academics, innovators and global media executives.The Kingdom is striving to unlock the