Dubai desert tour outfit to expand in Saudi Arabia

Dubai desert tour outfit to expand in Saudi Arabia

DUBAI: Saudi family conglomerate Aljan and Brothers Holding Group is bringing Dubai’s Desert Adventures Tourism to the Kingdom, as international tourism is expected to boom. The joint venture, signed at the Arabian Travel Market, will establish a full-service destination management company in Saudi Arabia, modeled on the Desert Adventures Tourism operation in the UAE. “Despite the challenges of the past eighteen months we have seen considerable growth in visitation and spend across many regions of the country and we are optimistic about the future of tourism in Saudi,” Fahd Hamidaddin, CEO of the Saudi Tourism Authority, said. Aljan and Brothers is one of the largest private sector conglomerates in the Middle East, with businesses in textiles, real estate, logistics, and entertainment. “Through this partnership, we will not only become a market leader in this sector but also create new jobs and support elevating the Kingdom as a prime tourism destination,” the group’s sponsor of tourism and hospitality Fahad bin saad Alajlan said.