Watch: Dubai’s Jumeirah Group adds a ‘b’ to leisure and this is working fine

Watch: Dubai’s Jumeirah Group adds a ‘b’ to leisure and this is working fine

Dubai: Dubai is emerging as one of the world’s ‘bleisure’ hubs - and Jumeirah Group wants to speed up the process with new projects. “One of the things that we have seen is the blurring lines between business and leisure travel,” said Alex Lee, Chief Commercial Officer at the upscale hotel operator. “We are seeing this come together to create not only a reason to travel more frequently but travel for a longer duration. “This is because, with the ability to remote work, travellers are able to stay in the destination as long as they want.” Guests on bleisure trips will typically add extra days to their business trip in order to relax. Lee said, “It started off at first as customers wanting to take a leisure trip and then adding on additional days, but now it also works the other way around. Guests on a business trip add on additional days for leisure at the end of the trip.” Lee said that bleisure travellers look for a longer stay and greater space, and the Jumeirah is already launching properties catering to this segment. Hinting at the Group’s latest all-villa luxury resort in Bali, Lee said that the Jumeirah’s villa