As China returns to ATM, Middle East on the cusp of a Chinese tourist surge

As China returns to ATM, Middle East on the cusp of a Chinese tourist surge

Business travel will be integral to the tourism revival in the Middle East and China will have a major role to play in this. According to a recent survey by the Shanghai Institute of International Studies and PwC China, over 75 percent of Chinese businesses polled were looking to enter or expand their presence in the Middle East over the next three to five years, with the UAE and Saudi Arabia top destinations for investors.“I am convinced that the Middle East will experience a surge in Chinese tourism, reminiscent of the rebound we witnessed from Europe and India in late 2021 and early 2022,” said Danielle Curtis, Exhibition Director ME, Arabian Travel Market.

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Chinese exhibitors and travel professionals are making a welcome return to Arabian Travel Market (ATM) 2023 which is being held at the Dubai World Trade Centre (DWTC) for its 30th edition from May 1-4, for the first time in three years.

China lifted its COVID-19 related travel restrictions on January 8, 2023, allowing Chinese tourists to travel abroad, without having to quarantine upon their return. Bookings for overseas travel during Chinese New Year, soared by