Sharjah Tourism’s diverse offerings take centre stage at ITB Berlin 2023

Sharjah Tourism’s diverse offerings take centre stage at ITB Berlin 2023

Sharjah Commerce and Tourism Development Authority leads delegation at key industry event

Guests at the Sharjah pavilion at ITB Berlin. - Supplied photo

Published: Sat 11 Mar 2023, 4:38 PM

During ITB Berlin 2023 visitors were able to discover Sharjah and the captivating vision of the present and future of tourism of the emirate, where the Sharjah Commerce and Tourism Development Authority (SCTDA) unveiled their innovatively designed pavilion. Powered by the latest digital technologies, the pavilion was a popular hive of activity and business networking for three days, offering visitors a vivid experience of Sharjah’s leading tourist attractions. The emirate’s diverse natural and manmade landscapes were showcased, promising an exciting journey that embraces adventure, culture, and sustainability.

SCTDA led a delegation of 15 public and private entities, tourist office representatives and travel agencies from Sharjah, who presented emerging investment opportunities in tourism to visiting business professionals, industry leaders and potential partners, in a series of meetings. At the event’s various discussion forums, the Sharjah delegation representatives also turned the spotlight on the efforts and innovations in the sectors of sustainable tourism, eco-tourism, adventure and cultural tourism driven by their efforts. Over the years, Sharjah has emerged as one of the regional leaders in these