Southwest Is Switching To Plan B: Shrinking Fast And Aiming To Dominate Leisure Travel


Southwest CEO Gary Kelly shoots a T-shirt at onlookers at an event in 2014. ASSOCIATED PRESS There’s absolutely nothing funny about the U.S. airline industry these days, but if you were to draw a cartoon summing up the troubled air travel market it likely would show a gaggle of perplexed employees’ faces being squished up against the inside of a plane’s cockpit windows… … with Southwest Airlines CEO Gary Kelly seated in the Captain’s chair with a greatly oversized foot stomping down hard on the brakes. Notably, there’d be no passengers’ faces squished up against the windscreen because, well, there aren’t enough of them onboard Southwest’s planes – or those flown by any of its rivals - for that to happen. Just three more...