FCA AND PSA New Married Name Could Mean Chrysler Pentastar Endangered, Again

FCA AND PSA New Married Name Could Mean Chrysler Pentastar Endangered, Again

Fiat Chrysler Automobiles and Peugeot S.A. announced their new corporate name once the companies ... [+] merge will be STELLANTIS.



FCA and PSA



The merger isn't yet final, but the betrothed automakers Fiat Chrysler Automobiles (FCA) and Peugeot S.A. (PSA) have announced their married name will be STELLANTIS. 



To allay any misunderstanding of new moniker, the companies explained its etymology in a release Wednesday saying "STELLANTIS is rooted in the Latin verb "stello“ meaning "to brighten with stars.“ It draws inspiration from this new and ambitious alignment of storied automotive brands and strong company cultures that in coming together are creating one of the new leaders in the next era of mobility while at the same time preserving all the exceptional value and the values of its constituent parts.“ 



That means, ostensibly, the brands get to keep their names. As someone who worked at three different iterations of the automaker over the course of 10 years and 11 months, I can tell you with great confidence that from the Chrysler side, holding on to its name and logo is of paramount importance. 









Traffic is seen on Jefferson Avenue adjacent to the Daimler Chrysler Assembly plant