Pininfarina’s Eco-Focused Approach to Design Looks to Create ‘Guilt-Free Luxury’

Pininfarina’s Eco-Focused Approach to Design Looks to Create ‘Guilt-Free Luxury’

In 1928, Battista "Pinin" Farina formed Carrozzeria Pinin Farina (later stylized as Pininfarina) beginning a design story that would inspire vehicle looks for the next 97 years, and beyond.

Farina's distinct styling quickly gained prominence with the company coachbuilding for Lancia, Alfa Romeo, Fiat, Cadillac and Rolls-Royce, among others. Pininfarina's most prominent partnership was with Ferrari. From 1952 to 2017, there were only two models not penned by the company.

Now, Pininfarina is in a new era of ownership, backed by financing from the Mahindra Group, and positioning itself as the maker of the sustainable all-electric hypercar of the future.