Nissan (NSANY) to Pull the Plug on Sedan Development in Home Market | investing.com – Investing.com

  • Date: 14-Jun-2021
  • Source: Investing.com
  • Sector:Transport
  • Country:Middle East
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Nissan (NSANY) to Pull the Plug on Sedan Development in Home Market | investing.com – Investing.com

Per Asia, Nissan (OTC:) Motor Co. NSANY will discontinue the development of new versions of all its sedans in Japan and focus on building sports utility vehicles (SUVs) and electric vehicles (EVs) for its home market. Nonetheless, the Japanese auto giant will continue developing sedans for foreign markets.

Nikkei Asia claims to have sourced this information from major suppliers, who were informed of Nissan's plans. However, Nissan has failed to issue any comments on this matter.

This decision will affect the production of all four sedan models sold in Japan. These models include the Sylphy (the previous-generation Sentra), Fuga (formerly the Infiniti Q70), Cima (formerly the Infiniti Q70L Hybrid), and the Skyline (currently sold as the 2021 Infiniti Q50 in the United States). Per MarkLines, Nissan retailed 5,800 of the four sedan models in 2020, accounting for a mere 1% of its new-vehicle sales.

Skyline, which was launched in 1957, is Nissan's oldest nameplate in production with a massive fan following. The model once showcased the company's success with sedans. The latest rumor, if true, would see the legendary brand fade off. Nonetheless, given the brand's huge customer appeal, Nissan will likely consider using the Skyline name for its SUVs and EVs.

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